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Course Overview

This Advanced Google Ads Training Course expands on the topics covered in our Introduction to Google Ads course. In the Advanced Google Ads course, we take a deeper dive into understanding and optimizing search engine marketing campaigns. The course covers optimization of keywords, campaigns and ads, and other advanced features of Google Ads. You will also learn about conversion tracking in Google Ads and how to integrate Google Analytics with your Ads account to gain insights into the effectiveness of your marketing campaign.

The Advanced Google Ads course is geared toward Ads users who are acquainted with basic features, such as keyword discovery, keyword bidding, campaign creation, and management.

To get the most out of class, students are strongly encouraged to have their own Ads account.

Google Ads Training

TARGETED FOR: Technical Writer | Legal Assistant | Office Administrator

Learn from Professional Instructors and move forward in your field with industry-aligned Google Ads training.

+ Full Course Details

The Google Ads Advanced Training Course expands on the topics covered in the Google Ads Introduction course. This course takes a deeper dive into understanding and optimizing search engine marketing campaigns. Students will learn about optimization of keywords, campaigns and ads, and other advanced features of Google Ads. Additionally, students learn about conversion tracking in Google Ads and how to integrate Google Analytics with their Ads account to gain insights into the effectiveness of their marketing campaign.

The Google Ads Advanced course is designed for Ads users that are acquainted with basic features, such as keyword discovery, keyword bidding, campaign creation, and management. To get the most out of this class, students are strongly encouraged to have their own Ads account.

Topics covered in the course include:

  • Understand how to optimize your keywords list.
  • Understand how to leverage dynamic keyword insertion in Google Ads
  • Understand how to optimize your Ad campaigns by using geo-targeting
  • Understand how to advertise on Google's Content Network
  • Understand how to optimize your Ads using advanced settings in Google Ads.
  • Understand how to set up conversion tracking in Google Ads
  • Understand how to integrate and leverage Google Analytics with Google Ads

+ Course Delivery Format
Virtual Instructor-Led

All of our Public Classes are taught by a virtual live instructor. How it works is a live instructor conducts the class from a remote location regardless if you attend at one of the local training centers or if you attend remotely.

For of Private Group Training classes we can arrange to have the instructor conduct the class live at your location. Need Group Training?

+ What's Included

  • Professional Instructor Delivery - You will learn with our expert trainers with over 15 years of experience.
  • Free Course Materials - You will receive free reference materials for your class.
  • Small Class Sizes - Our classes are limited to 12 students, so you have plently of opportunity to ask questions and get feedback from the instructor.
  • Free Repeat - If you need a refresher your are able to retake the class free of charge within one year of your original class date.
  • Hands-On Training - Our classes are designed for you work hands on during the session so can stay engaged and really learn the material.
  • Certificate of Completion - Each student will receive a certificate of completion after completing the course.

+ Course Outline
Section 1: Advertising on Google's Display Network
  • Understanding Google's Display Network
  • How Does Advertising on the Display Network Work?
  • A Few Things You Should Know About the Display Ads
  • How to Leverage Content Network in Google Ads
  • Automatic Placement
  • Targeted Placement
  • Exploring the Display Planner Tool within Google Ads

  • Section 2: Introduction to Google+ Local
  • Overview of Location-based Ad Services
  • How to Leverage Google+ Local
  • Obtaining Insights from Google+ Local Dashboard

  • Section 3: Optimizing Your Keywords Strategy for Ads
  • Keywords Optimization Strategy
  • Long-Tail vs Short-Tail Keywords
  • Using Broad Match Modifiers
  • Application Broad Match Identifier in Google Ads
  • Keywords Diagnosis in Ads
  • Optimizing Your Keywords Research
  • Leveraging the Google Keyword Planner Tool
  • Demo for the Google Keyword Planner
  • Learning from Organic Keywords
  • 10.Introduction 1
  • Implementing Dynamic Keyword Insertion
  • 1
  • How Dynamic Keyword Insertion Works
  • 1
  • Managing Case Sensitivity for Dynamically Inserted Keywords
  • 1
  • Application Dynamic Keyword Insertion in Google Ads

  • Section 4: Optimizing Ads Campaigns
  • Geographic Targeting in Google Ads
  • What Is Geographic Targeting?
  • How Google Offers Geo Targeting
  • Implementing Geographic Targeting in Ads
  • Application of Geo Targeting
  • Inserting Your Address into Your Ad Copy
  • Leveraging Ads Campaign Experiments
  • Introduction to Experiments and Its Advantages
    • Step 1: Setting Up an Experiment
    • Step 2: Defining Parameters
    • Step 3: Viewing and Changing Experiment Parameters
    • Step 4: Starting and Stopping Your Experiments
    • Step 5: Interpreting Experiment Data
  • Application of Experiments

  • Section 5: Optimizing Ads
  • Using Image Ads in Ads
  • Getting Started
  • Controlling Your Ad Delivery in Google Ads
  • Ad Scheduling and Ad Delivery
  • Application of Ad Scheduling
  • Controlling Who Sees Your Ad
  • IP Exclusion Tool
  • Application IP Exclusion Tool
  • Viewing Your Change History
  • Ads and YouTube
  • Showing Your Ads on YouTube
  • Linking Your Ads on YouTube
  • Ad Preview and Diagnosis Tool
  • Leveraging the Ad Sitelinks in Ads Ads

  • Section 6: Conversion Tracking in Google Ads
  • Why to Track Conversions and How Conversion Tracking Works
  • Implementing Conversion Tracking in Google Ads
  • Setting up a New Conversion in Ads
  • Validating Conversion in Ads
  • Enabling the Conversions Report in Ads

  • Section 7: Leveraging the Ads Report in Google Analytics
  • Tracking Online Marketing Campaigns through Google Analytics
  • Overview of Ads Metrics
  • Application of Ads Metrics
  • Measuring Campaign Performance in Google Analytics
  • Day Parts Report
  • Application of the Day Parts Report in Google Analytics
  • Destination URLs Report
  • Keyword Positions Report
  • Application of the Keyword Positions Report in Google Analytics
  • + Prerequisites

    Please check the course description to find prerequisite information.

    + Related Courses

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    As part of our commitment to supporting learners at every stage, we’re working to develop a library of free Google Ads tutorials designed to help you tackle common tasks and workflows. We understand that not every situation calls for a full course, so these resources offer quick, practical guidance to help you get the job done efficiently.

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    We have earned the trust of 15,481 customers, including these fine organizations:

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    Course Benefits

    Certified Instructor Delivery

    Learn with experienced professionally certified trainers that are subject matter experts.

    Free Repeat

    You have the option to retake this class one time within a year of your original class date.

    Hands-On Training

    Our courses are all designed for the students to have hands-on interaction throughout the course.

    Local and Remote Options

    Learn a local training center, or as a Remote Attendee from your home or office.

    Offical Training Materials/Labs

    We use Official Training Materials and Labs when available to ensure you have the most up to date training.

    Convenient Scheduling

    You are busy, we get it. Our classes are regularly scheduled to give you a number of convenience training options.

    Financing Available

    We offer affordable financing options for all of our courses to make sure cost is not a barrier to your progress.

    Group Training Options

    Have a team to train? We offer On-Site, Blended and Online Private Group Training services.

    Boost Your Career

    Getting professional training is one of the fastest ways to improve your skills and marketability.

    Get Started Today!

    Course Registration

    Benefits of Virtual Live-Instructor Training Include:

    • Learn from Experts in Real Time
    • Hands-On Skill Development
    • Train Anywhere, Anytime
    • Boost Your Career Prospects
    • Conveniently Scheduled Sessions

    Google Ads Advanced

    SAVE 10% FOR A LIMITED TIME

    $395 / 1 Day Course



    • Professional Instructors
    • Official Course Materials
    • Small Class Sizes
    • Financing Available

    Course Schedule

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    No active classes found

    Related Google Ads Instructor-Led Courses

    Click Class Title for Dates and Details Days Course Fee
    Google Ads Introduction1$395

    As part of our commitment to supporting learners at every stage, we’re working to develop a library of free Google Ads tutorials designed to help you tackle common tasks and workflows. We understand that not every situation calls for a full course, so these resources offer quick, practical guidance to help you get the job done efficiently.

    Available Google Ads On-Demand Courses

    Course Title (Click For Details) Course Fee
    No courses available
    NEED GROUP TRAINING?

    We Offer Live-Instructor Private Group Training

    Benefits of Group Training Include:

    • Experienced Professional Instructor Trains Your Team
    • Content Focused On Your Team’s Needs
    • Convenient Scheduling and Class Setup
    • Significant Per/Student Cost Savings
    • Online, On-Site and Blended Options Available

    Learn How Group Training Can Benefit Your Team

    Request A Free Quote

    Google Ads Certifications Available

    Google Ads certifications are a powerful way to validate your Google Ads skills, and gain recognition as a trusted expert in the field. Whether you're an individual looking to boost your career or an organization investing in team development, our courses are designed to help you earn these industry-recognized credentials.

    » View All Google Ads Certifications

    Let us help you or your team get certified and stay competitive.

    CompTIA A+ (Core 1 &amp; Core 2) &ndash; V15 – <strong>Exam Version</strong> <ul> <li>V15 (new series)</li> </ul>

    Certification Overview CompTIA A+ (Core 1 &amp; Core 2) &ndash; V15 equips students with the practical skills required to install, configure, secure, and troubleshoot today&rsquo;s devices and operating systems in business environments.

    Topics Include:

    • Exam Objectives &ndash
    • Detailed Breakdown
    • Core 1 (220&ndash
    • 1201) &ndash
    • Domain coverage and key skills:
    • 1.0 Mobile Devices (13%)
    • Monitor/replace mobile hardware components (battery, keyboard/keys, RAM, HDD/SSD, wireless cards, camera/webcam, microphone, Wi&ndash
    • Fi antenna)

    Target Audience Aspiring IT Support Specialists &amp; Help Desk Technicians Field/Service Desk Technicians &amp; Desktop Support Staff Junior Systems/Network Support roles and Career Changers entering IT

    learn more →
    CompTIA A+ (Core 1 &amp; Core 2) &ndash; V15 – <strong>Exam Version</strong> <ul> <li>V15 (new series)</li> </ul>

    Certification Overview CompTIA A+ (Core 1 &amp; Core 2) &ndash; V15 equips students with the practical skills required to install, configure, secure, and troubleshoot today&rsquo;s devices and operating systems in business environments.

    Topics Include:

    • Exam Objectives &ndash
    • Detailed Breakdown
    • Core 1 (220&ndash
    • 1201) &ndash
    • Domain coverage and key skills:
    • 1.0 Mobile Devices (13%)
    • Monitor/replace mobile hardware components (battery, keyboard/keys, RAM, HDD/SSD, wireless cards, camera/webcam, microphone, Wi&ndash
    • Fi antenna)

    Target Audience Aspiring IT Support Specialists &amp; Help Desk Technicians Field/Service Desk Technicians &amp; Desktop Support Staff Junior Systems/Network Support roles and Career Changers entering IT

    learn more →
    Autodesk Certified Professional (ACP) – AutoCAD

    This certification is aimed at professionals who have advanced skills in AutoCAD and have experience working on more complex projects. It is typically recommended for those with around 400 hours of real-world experience.

    Key areas covered:

    • Drawing objects, editing, and organizing objects
    • Advanced annotation techniques (hatch patterns, annotations)
    • Creating and managing reusable content (blocks, symbols)
    • Managing layouts and viewports
    • Output formats and publishing files
    • Working with external references (Xrefs) and data linking
    • Using AutoCAD’s productivity tools (parametric constraints, sheet sets)
    learn more →
    Autodesk Certified Expert (ACE) – AutoCAD (New)

    Autodesk introduced an expert-level certification to cater to professionals who are highly skilled in AutoCAD and involved in more specialized, complex tasks like 3D modeling, parametric design, and custom workflows.

    Key areas covered:

    • 3D modeling and design
    • Collaboration workflows with external data sets
    • Customizing AutoCAD using scripts and macros
    • Advanced rendering techniques
    • Interoperability with other Autodesk products

    These certifications help individuals and professionals stand out in the job market by proving their expertise in AutoCAD to employers. Autodesk often updates its certification paths, so it’s always a good idea to check their official site or authorized training centers for the most current information.

    learn more →

    Flexible Google Ads Training Formats

    Choose the training experience that fits your schedule, learning style, and professional goals. We offer flexible options for individuals and teams—whether you prefer virtual live instruction, on-demand access, or private group training.

    Virtual Instructor-Led

    Attend scheduled classes taught by expert instructors in real time. You can join remotely or from one of 250+ training center locations—for engaging, skill-based instruction with real-time support.

    Learn More →

    On Demand Training

    Access pre-recorded Google Ads courses 24/7. Learn at your own pace with flexible, self-guided modules—ideal for busy professionals or those who prefer to study independently.

    Learn More →

    Private Group Training

    Tailored Google Ads training for your organization—delivered either online or onsite. Designed to meet your team’s specific needs and schedule. Perfect for teams needing consistent, tailored instruction.

    >Learn More →

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    Client Reviews

    Here’s what professionals and teams across the country are saying about their experience with Business Computer Skills

    ★★★★★
    Rating 5.0 / 5.0

    This was the class I needed. The instructor Jeff took his time and made sure we understood each topic before moving to the next. He answered all of our questions, and I don’t know about the rest of the students, but was very pleased with this experience.

    Amanda T.,
    Yale New Haven Hospital

    ★★★★★
    5 / 5