Google Ads Introduction

Course Description:

The Google Ads Introduction course was designed to introduce students to the world of search engine marketing (SEM) and familiarize them with the Google Ads tool. The course will teach students how to leverage Google Ads to best serve their online marketing needs. The unique feature of this Google Ads training class is that it includes hands-on interactive exercises helping students to productively use Google Ads on their own accounts right away.

This course is geared toward online marketers, media analysts, web analysts and business owners that want to promote their businesses using search engine marketing tools. To get the most out of class, students are strongly encouraged to have their own Ads account.

Objectives of this course include:

• Understand the fundamentals of search engine marketing
• Step-by-step process for running online marketing campaigns in Google Ads
• Understand the key features and capabilities of Google Ads
• Understand how to navigate through Google Ads user interface
• Understand how to set up accounts, Ad campaigns, and Ad groups in Google Ads
• Understand the key strategies and tools to build targeted keyword lists
• Understand how to write Ads within Google Ads
• Understand how to track Ad performance within Google Ads
• Understand how to integrate Google Analytics with your Google Ads account
• Understand how to leverage Google Analytics features for optimizing your marketing initiative

Section 1: Overview of Search Engine Marketing

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