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Google Ads Introduction

$395 | 1-Day Course

Course Overview

The Google Ads Introduction course was designed to introduce students to the world of search engine marketing (SEM) and familiarize them with the Google Ads tool.

The course will teach students how to leverage Google Ads to best serve their online marketing needs. The unique feature of this Google Ads training class is that it includes hands-on interactive exercises helping students to productively use Google Ads on their own accounts right away. This course is geared toward online marketers, media analysts, web analysts and business owners that want to promote their businesses using search engine marketing tools.

To get the most out of class, students are strongly encouraged to have their own Ads account.

Google Ads Training

TARGETED FOR: And Business Owners | Web Analyst | Media Analyst

Learn from Professional Instructors and move forward in your field with industry-aligned Google Ads training.

+ Full Course Details

The Google Ads Introduction course was designed to introduce students to the world of search engine marketing (SEM) and familiarize them with the Google Ads tool. The course will teach students how to leverage Google Ads to best serve their online marketing needs. The unique feature of this Google Ads training class is that it includes hands-on interactive exercises helping students to productively use Google Ads on their own accounts right away.

This course is geared toward online marketers, media analysts, web analysts and business owners that want to promote their businesses using search engine marketing tools. To get the most out of class, students are strongly encouraged to have their own Ads account.

Objectives of this course include:

  • Understand the fundamentals of search engine marketing
  • Step-by-step process for running online marketing campaigns in Google Ads
  • Understand the key features and capabilities of Google Ads
  • Understand how to navigate through Google Ads user interface
  • Understand how to set up accounts, Ad campaigns, and Ad groups in Google Ads
  • Understand the key strategies and tools to build targeted keyword lists
  • Understand how to write Ads within Google Ads
  • Understand how to track Ad performance within Google Ads
  • Understand how to integrate Google Analytics with your Google Ads account
  • Understand how to leverage Google Analytics features for optimizing your marketing initiative

+ Course Delivery Format
Virtual Instructor-Led

All of our Public Classes are taught by a virtual live instructor. How it works is a live instructor conducts the class from a remote location regardless if you attend at one of the local training centers or if you attend remotely.

For of Private Group Training classes we can arrange to have the instructor conduct the class live at your location. Need Group Training?

+ What's Included

  • Professional Instructor Delivery - You will learn with our expert trainers with over 15 years of experience.
  • Free Course Materials - You will receive free reference materials for your class.
  • Small Class Sizes - Our classes are limited to 12 students, so you have plently of opportunity to ask questions and get feedback from the instructor.
  • Free Repeat - If you need a refresher your are able to retake the class free of charge within one year of your original class date.
  • Hands-On Training - Our classes are designed for you work hands on during the session so can stay engaged and really learn the material.
  • Certificate of Completion - Each student will receive a certificate of completion after completing the course.

+ Course Outline
Section 1: Overview of Search Engine Marketing
  • Lesson 1: Understanding Search Engine Marketing (SEM)
    -Snapshot of SEM Industry
    -Advantages of SEM over Other Marketing Methods

  • Lesson 2: Introduction to SEM Terminologies
    -Definitions and Significance of Important Parameters

  • Lesson 3: Organic vs Paid Traffic

  • Lesson 4: Marketing Plan 101
    -Differentiate Your Services
    -4Ps of Marketing
    -Target and Segment Your Audiences
    -Understand your Customers Pain Points

    Section 2: Introduction to Google Ads
  • Lesson 1: Getting Started with Google Ads
    -Step 1: Signing up for Google Ads
    -Step 2: Set Time Zone and Currency
    -Step 3: Verify your account
    -Step 4: Activating Your Account

  • Lesson 2: Navigating through Google Ads
    -User Interface Elements
    -Home Tab
    -Campaigns Tab
    -Opportunities Tab
    -Reporting Tab
    -Billing Tab
    -My Account Tab

  • Lesson 3: Understanding Google Ads Account Structure
  • Lesson 1: Ads Account
  • Lesson 2: Campaign Level
  • Lesson 3: AdGroups Level

  • Lesson 4: Access Management

    Section 3: Working with Keywords
  • Lesson 1: Building Keyword Strategy

  • Lesson 2: Keyword Discovery and Keyword Research
    -Keyword Discovery
    -Keyword Research

  • Lesson 3: Leveraging the Google Keywords Tool

  • Lesson 4: Demo for the Google Keyword Tool

  • Lesson 5: Focusing and Targeting Keywords
    -Broad Match
    -Phrase Match
    -Exact Match
    -Setting up Negative Keywords

    Section 4: Writing Ads in Google Ads
  • Lesson 1: Writing Effective Ads in Google Ads

  • Lesson 2: Review of Google's Guidelines

  • Lesson 3: Understanding Google's Text-Ad Structure

    Section 5: Creating and Managing Your Ad Campaigns
  • Lesson 1: Creating Ad Campaigns

  • Lesson 2: Creating AdGroups

  • Lesson 3: Managing Campaign Settings
    -How to edit, pause, delete, or resume a campaign?

    Section 6: Ads Reporting and Account Performance
  • Lesson 1: Reports

  • Lesson 2: Generating Reports in Google Ads

  • Lesson 3: Step 1: Select Campaign

  • Lesson 4: Step 2: Settings

  • Lesson 5: Step 3: Choosing Report Details

  • Lesson 6: Step 4: Activating Your Report

  • Lesson 7: Step 5: Template, Scheduling, and Email

    Section 7: Integrating Google Analytics with Google Ads
  • Lesson 1: Tracking Online Marketing Campaigns through Google Analytics

  • Lesson 2: Introduction to Ads Reports in Google Analytics
    -Overview of Report Structure
    -Ads Campaigns Report

  • Lesson 3: Filtering Ads Related Data in Google Analytics
    -Introduction to Custom Filters in Google Analytics
  • + Prerequisites

    Please check the course description to find prerequisite information.

    + Related Courses

    Related Google Ads Instructor-Led Courses

    Click Class Title for Dates and Details Days Course Fee
    Google Ads Advanced1$395

    As part of our commitment to supporting learners at every stage, we’re working to develop a library of free Google Ads tutorials designed to help you tackle common tasks and workflows. We understand that not every situation calls for a full course, so these resources offer quick, practical guidance to help you get the job done efficiently.

    Available Google Ads On-Demand Courses

    Course Title (Click For Details) Course Fee
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    Course Benefits

    Certified Instructor Delivery

    Learn with experienced professionally certified trainers that are subject matter experts.

    Free Repeat

    You have the option to retake this class one time within a year of your original class date.

    Hands-On Training

    Our courses are all designed for the students to have hands-on interaction throughout the course.

    Local and Remote Options

    Learn a local training center, or as a Remote Attendee from your home or office.

    Offical Training Materials/Labs

    We use Official Training Materials and Labs when available to ensure you have the most up to date training.

    Convenient Scheduling

    You are busy, we get it. Our classes are regularly scheduled to give you a number of convenience training options.

    Financing Available

    We offer affordable financing options for all of our courses to make sure cost is not a barrier to your progress.

    Group Training Options

    Have a team to train? We offer On-Site, Blended and Online Private Group Training services.

    Boost Your Career

    Getting professional training is one of the fastest ways to improve your skills and marketability.

    Get Started Today!

    Course Registration

    Benefits of Virtual Live-Instructor Training Include:

    • Learn from Experts in Real Time
    • Hands-On Skill Development
    • Train Anywhere, Anytime
    • Boost Your Career Prospects
    • Conveniently Scheduled Sessions

    Google Ads Introduction

    SAVE 10% FOR A LIMITED TIME

    $395 / 1 Day Course



    • Professional Instructors
    • Official Course Materials
    • Small Class Sizes
    • Financing Available

    Course Schedule

    Course Title Dates Times Location Fee
    Google Ads Introduction 4/15/2026 10:00AM-4:45PM EST Local/Remote $395.00
    Google Ads Introduction 5/11/2026 10:00AM-4:45PM EST Local/Remote $395.00
    Google Ads Introduction 6/12/2026 10:00AM-4:45PM EST Local/Remote $395.00
    Google Ads Introduction 7/6/2026 10:00AM-4:45PM EST Local/Remote $395.00
    Google Ads Introduction 8/5/2026 10:00AM-4:45PM EST Local/Remote $395.00
    Google Ads Introduction 8/31/2026 10:00AM-4:45PM EST Local/Remote $395.00
    Google Ads Introduction 9/30/2026 10:00AM-4:45PM EST Local/Remote $395.00
    Google Ads Introduction 10/26/2026 10:00AM-4:45PM EST Local/Remote $395.00
    Google Ads Introduction 11/23/2026 10:00AM-4:45PM EST Local/Remote $395.00

    Related Google Ads Instructor-Led Courses

    Click Class Title for Dates and Details Days Course Fee
    Google Ads Advanced1$395

    As part of our commitment to supporting learners at every stage, we’re working to develop a library of free Google Ads tutorials designed to help you tackle common tasks and workflows. We understand that not every situation calls for a full course, so these resources offer quick, practical guidance to help you get the job done efficiently.

    Available Google Ads On-Demand Courses

    Course Title (Click For Details) Course Fee
    No courses available
    NEED GROUP TRAINING?

    We Offer Live-Instructor Private Group Training

    Benefits of Group Training Include:

    • Experienced Professional Instructor Trains Your Team
    • Content Focused On Your Team’s Needs
    • Convenient Scheduling and Class Setup
    • Significant Per/Student Cost Savings
    • Online, On-Site and Blended Options Available

    Learn How Group Training Can Benefit Your Team

    Request A Free Quote

    Google Ads Certifications Available

    Google Ads certifications are a powerful way to validate your Google Ads skills, and gain recognition as a trusted expert in the field. Whether you're an individual looking to boost your career or an organization investing in team development, our courses are designed to help you earn these industry-recognized credentials.

    » View All Google Ads Certifications

    Let us help you or your team get certified and stay competitive.

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    Flexible Google Ads Training Formats

    Choose the training experience that fits your schedule, learning style, and professional goals. We offer flexible options for individuals and teams—whether you prefer virtual live instruction, on-demand access, or private group training.

    Virtual Instructor-Led

    Attend scheduled classes taught by expert instructors in real time. You can join remotely or from one of 250+ training center locations—for engaging, skill-based instruction with real-time support.

    Learn More →

    On Demand Training

    Access pre-recorded Google Ads courses 24/7. Learn at your own pace with flexible, self-guided modules—ideal for busy professionals or those who prefer to study independently.

    Learn More →

    Private Group Training

    Tailored Google Ads training for your organization—delivered either online or onsite. Designed to meet your team’s specific needs and schedule. Perfect for teams needing consistent, tailored instruction.

    >Learn More →

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    Client Reviews

    Here’s what professionals and teams across the country are saying about their experience with Business Computer Skills

    ★★★★★
    Rating 5.0 / 5.0

    This was the class I needed. The instructor Jeff took his time and made sure we understood each topic before moving to the next. He answered all of our questions, and I don’t know about the rest of the students, but was very pleased with this experience.

    Amanda T.,
    Yale New Haven Hospital

    ★★★★★
    5 / 5